Germany Tourism was eager to tap into social media influencer marketing to promote its 41 UNESCO World Heritage Sites. The goal: Make a big impact without influencers physically traveling to Germany.



We created a multi-channel and multi-influencer campaign that checked off all of the objectives. First, we created content. Then, we highlighted the content and utilized the influencers with a one-hour Twitter Chat. 10 influencers and their followers took part, generating 68M impressions on Germany travel and UNESCO World Heritage Sites. In addition to trending on Twitter in the US and England, the custom content received more than 200K views, while Germany’s UNESCO World Heritage Sites received more than 3,000 social media mentions via our influencers social channels.