Sun Peaks Canada Campaign Highlights
Behind the campaign Show the Beauty & Adventure of Sun Peaks
Sun Peaks wanted to increase awareness of its winter activities. They wanted to show off the beauty of the area, the crowd-free ski runs and several festivals happening that winter.
We created a custom content and influencer program that targeted a Pacific Northwest adventure audience and utilized two Instagram Influencers, including the most popular Canadian Instagram influencer, @CalSnape. Through stunning visuals, daily IG stories and short-form videos on Facebook, Sun Peaks saw massive awareness to their exact target market that lasted throughout the winter season.
.09 Cost Per Engagement
$248K Earned Media Value
- 30 Instagram Photos shared
- Over 500K Engagements- Likes, Comments and Shares
- Over 500K Video Views
- Over 200K Article Views of 3 minutes or longer
Social Media Examples
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