Here at Travel Mindset, we take the word “Influencer” seriously. We’ve decided crunching the numbers, examining engagement ratios, and predicting potential reach just isn’t enough. To ensure our influencers are truly the best of the best, we invest time in accessing the quality, not just the quantity of their influence. We manually vet each influencer – looking closely at the backend of all accounts to make sure their following is organic and engaged. We do a deep dive into their online history and content, as well as previous campaigns, to access their suitability as a partner for your brand.

We work with thousands of influencers representing a wide array of interests, expertise and followers. We have influencers in the travel space, yes, but we also work with influencers in the family, culinary, beverage, fashion, outdoor, music… you-name-it space. No matter the audience you’re trying to reach, we’ve got influencers there to make an introduction. Already know an influencer you’d like to have work on your campaign? Great! Because we are not a closed network, we are able to work with any influencer, anywhere, assuming they meet our high standards.

Not only do we work with the best influencers, we actively work to make them better. In an effort to professionalize the influencer community, Travel Mindset is dedicated to training, mentoring and educating our influencers in all aspects of influencer marketing so that they can deliver their best work for you. We call it the Travel Mindset Influencer Academy. From algorithm shifts and best practices in content production and SEO, to digital and audience retention, we have experts working behind the scenes to make sure our influencers are always ahead of the curve — and lifting your brand along the way.

With in-person workshops, online webinars and detailed consulting services, our influencers, and therefore, our clients, benefit from our higher learning opportunities.