Fairmont Hotels & Resorts wanted to increase social media awareness of its unique amenities by inviting new influencers to visit and experience properties across multiple continents. In addition to selecting influencers with an affluent and highly engaged audience, we also worked to create a series of in-house content pieces to highlight the six properties.



We created a campaign that focused around 6 individual Fairmont Properties, creating 48 pieces of content on influencers blogs, iExplore, Travel Mindset & for Fairmont’s own blog. The influencers felt a strong loyalty to Fairmont because of their amazing experiences and have continued to share content well after campaign was over. Influencers have now turned into Ambassadors. We’ve worked with Fairmont on several year-long campaigns and are continuing this year with two new campaigns.