Tennessee Tourism received a grant midway through its planning year to specifically target the Atlanta market. They were launching a new summer campaign and wanted a way to use the summer campaign messaging with this specific target market. They wanted something out of the box — a simple influencer campaign wasn’t enough.
We crafted the ultimate road trip meet-up, where we brought Tennessee favorites to Atlanta for a special one-night event. Complete with three Tennessee bands, whiskey and moonshine tastings, local bakers and a BBQ rib master from Memphis, this event was open to 200+ PR, Travel Media, Influencers and bloggers attendees. It was featured on local TV and radio stations— and this was just the kick-off party!
- Build awareness of multiple regions in Tennessee
- Increase awareness of drive market road trips from Atlanta
- Increase social media engagement and impressions
- Create custom content that the tourism board could repurpose
- Increase Travel Intent, eNewsletter Sign Ups and Visitor Guide Downloads
- 119M Impressions during the 3 Month Campaign
- 50+ blog posts and online magazine coverage
- 25 unique blog posts created
- 20 unique articles and photo essays on iExplore and Travel Mindset
- Over 500 Instagram Photos shared using their hashtag
- Radio and TV coverage week of event