Why Tourism Brands Should Get on Clubhouse
You’ve downloaded Clubhouse, you’ve joined a few rooms, and now you’re wondering, how can my brand or destination benefit from getting on Clubhouse. Can you sponsor rooms? What would that even look like?
(Need to know the ins and outs of Clubhouse? Read this first!)
There is big potential here and that’s exciting. The first thing to know is that the possibilities are endless and we don’t yet know all that could be shared or gained from Clubhouse. What we do know is that millions of people are jumping onboard (over 13M since November) and right now not a lot of brands have saturation the app, making it a great place to stand out.
What’s in it for Travel Brands:
- It’s the ultimate networking room with other like-minded brands. Share your wins, your losses, your questions and strategies. Everyone is willing to share and that is a win/win.
- Connect with new travel writers, content creators or influencers. Once you’ve heard an awesome content creator talk about their work flow and performance, you can easily send a DM to chat more privately and get to know how they could work with your brand.
- You can test out ideas or ask for questions / concerns from your target market.
- Build brand loyalty.
- It’s a great way to have experts or thought leaders start a conversation where you can shine. Has your brand introduced new sustainability practices? You can join in with other thought leaders and now be known as an equal in that space.
- To have your brand included in conversations that are already happening. Memphis Tourism sponsored a great chat on Music in Memphis. While some of the conversation was about the actual musicians or venues, the background was that it all happened in Memphis. A great way to get into the subconscious of all the audience members and get them dreaming of Memphis in a really unique way.
Make a plan:
- Clubhouse rooms build momentum, so make a plan to have one or more rooms a week. Once you’ve experimented with times and co-hosts, you can set the same time each week for your room. If you have multiple themes, you can also go by what time the co-hosts audiences are most likely to join in. Ask them for their assistance on picking a time.
- Pick awesome co-hosts. Your co-hosts will make the room shine, so pick people who have authority on your topic and are great vocal storytellers.
- Schedule the topic and time on Clubhouse. This allows you to set it in the calendar and send the invite to others. Promote on Instagram Stories (with a swipe up link to the invite), in your enews letter, and Facebook. Anywhere you think the Clubhouse audience tunes in. Have your co-hosts also promote.
- Offer Clubhouse invites to audiences members who might not have one yet. You only get a limited number so make it a prize for following you on Instagram or engaging with your content.
Picking your Co-Hosts:
- Select 4+ people to co-hosts with you.
- You must be selective with who you invite as a co-host. Since this is a conversation, happening in real time, your co-hosts should be very knowledgable about the topic and easily able to add suggestions or ideas from questions that might pop-up.
- Can your potential co-host carry on a great conversation? If they are fantastic photographers but shy, this isn’t the time to utilize them.
- Co-hosts that have more followers can ping more people into the room.
Picking a Topic:
- As with Memphis Tourism’s example, you can pick all travel to your destination or get niche specific like Family Travel or Music, or dining.
- The more specific the smaller the potential audiences, but those people will be the exact market you’re targeting.
- If you want to test out an idea, you can make smaller, more private rooms with only people whose opinion you are seeking. For a bigger test, open the room up to anyone.
Capturing an audience:
- Share branded invites on IG Stories or Twitter with swipe-ups and links to your invite.
- You have about 30 seconds to captivate and get people to stay in the room, especially if they’ve been pinged in.
- And at the same time, you have about 3 minutes after people have been pinged where new people will be still be joining in.
- Cap the room off at an hour. If the room is really flowing, chat about your next time and have the next cal invite ready to share.
- Once the room has started, DM attendees and thank them for coming. Extend the connection beyond Clubhouse to make a lasting impression.
Add Clubhouse Conversations to existing Influencer Partnerships:
- Reach out to your existing influencer rooster first.
- As you plan new campaigns, add a co-host duty onto the deliverables.
Now what are you waiting on? Need help figuring out your topic, the right influencers or co-hosts? Reach out and let us help!