Situation

Visit Knoxville wanted to tap into its drive market audiences, specifically couples travel (no children) audience and family / multigenerational travel audience. With a heavy emphasis on social media, especially visual channels like Instagram and Facebook, they wanted to show — not tell — how many unique offerings Knoxville had to offer potential travelers. From the emerging food and beverage scene to the many outdoor recreational activities, the passion of the city is bound to leave travelers wishing for just one more phenomenal experience — you just have to visit to have the experience.

Objectives

Results

We partnered with two influencers with a strong audience in Knoxville's target markets areas. Both influencers were able to passionately convey why travelers needed to plan a trip to Knoxville. That passion was shared through beautiful imagery and stunning blog posts on their channels. In all, six blog posts were created — two each on each Influencer's blogs — generating over 100K social media engagements.