Visit Knoxville Campaign Highlights

Behind the campaign We Aimed to Showcase Knoxville as a Captivating Destination for Couples and Families

Visit Knoxville wanted to tap into its drive market audiences, specifically couples travel and family/multigenerational travel. So, we sent two passionate influencers to the area to enjoy all Knoxville has to offer.
With a heavy emphasis on social media, especially visual channels like Instagram and Facebook, we wanted to show the many unique offerings Knoxville had to offer potential travelers. From the emerging food and beverage scene to the many outdoor recreational activities, the passion and excitement of the city is bound to leave visitors in awe of the Knoxville experience.

Platforms

instagram
instastories
pinterest
blog

Wrap-Up

19M Total campaign impressions
3.4M Reach
93.3K Social media engagements

Campaign Highlights

72.7K Total campaign blog post page views
1.2M Instagram post impressions
11.8M Twitter impressions

Social Media Examples

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