Visit Knoxville Campaign Highlights
Behind the campaign We Aimed to Showcase Knoxville as a Captivating Destination for Couples and Families
Visit Knoxville wanted to tap into its drive market audiences, specifically couples travel and family/multigenerational travel. So, we sent two passionate influencers to the area to enjoy all Knoxville has to offer.
With a heavy emphasis on social media, especially visual channels like Instagram and Facebook, we wanted to show the many unique offerings Knoxville had to offer potential travelers. From the emerging food and beverage scene to the many outdoor recreational activities, the passion and excitement of the city is bound to leave visitors in awe of the Knoxville experience.
- Influencer Instagram Stories proved very successful, with a total of 50K views between them.
- Family and outdoor adventure content generated the most traffic, followed by culinary and weekend getaway activities.
- Social media interaction from the Knoxville tourism board helped engage users and pique interest.