Virgin Atlantic was launching new direct, non-stop flights from three new US cities to Manchester, England. They were eager to tap into Influencer's channels to launch the flights to their target markets and wanted a new-to-market idea that would really get people talking about the three brands.
- Tap into Influencers with audiences in their target markets who had very strong engagement
- Include a video component that could live on the tourism boards websites & social media
- Increase social media engagement and positive sentiment with all three brands
- Increase travel intent to Manchester through Virgin Atlantic
We created a multi-channel, multi-influencer, 360-degree sharing experience, so fans and followers felt like they were with the influencers on these journeys. We also included a new-to-market 360-Degree Video experience- where fans could "choose their own adventure" through 8 different 360-Degree moving video scenes around Northern England and Manchester.
- 8 360-Degree Videos with over 2.5M Views
- 180M Impressions on Facebook, Twitter, and Instagram
- 7M Reach in their three target geo-markets
- 450K Social Media Engagements
- Brand Lift of 22% (Positive Sentiment Increase from Campaign)