Virgin Atlantic + Visit Britain + Visit Manchester Campaign Highlights
Behind the campaign We Aimed to Increase Awareness of Virgin Atlantic's New Nonstop Flight Options
Virgin Atlantic was launching new nonstop flights from Los Angeles to Manchester, England, as well as increasing nonstop flight frequency from Boston to Manchester. So, we sent four influencers on Virgin Atlantic flights to England to promote the service and to highlight the plethora of things to do and see across Britain, Manchester, Wales and the rest of Northern England. The influencers' content was bolstered through the use of six amplification influencers who shared the blog content on their social media channels.
219M Total campaign impressions
6.7M Total reach
$1.1M Earned media value
- In our third year of this partnership, we exceeded the previous year's Twitter chat results by 70M impressions.
- Each influencer created IGTV videos that garnered a total of 23K views.
- Travel Mindset created an in-house video highlighting each of the influencers’ trips and boosted it on Facebook - targeting Boston and LA - to drive awareness of Virgin Atlantic’s nonstop flights. The video has more than 5,100 views.
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