Under Armour Campaign Highlights

Behind the campaign Under Armour came to Travel Mindset looking to penetrate the very well-established running shoe market.

Knowing that less than 10% of the general population was aware of UA running footwear, Under Armour was in need of establishing their running shoes to new markets. With a strong understanding of the time and care that runners devote to their shoes, we handcrafted a campaign which would bring followers along for the ride as 7 high-profile influencers embark on their training journey- both mentally & physically. From day one through the finish line, these Instagrammers showcased Under Armour’s HOVR Infinite running shoe—driving traffic, building awareness, and positioning the product in front of long distance runners and marathon racers across major US cities.

Platforms

instagram
instastories
instatv
blog

Wrap-Up

64.1M Total Campaign
Impressions
3.6M Total Reach
$2.1M Earned Media Value

Campaign Highlights

2,274 Total Social Media Posts
196,811 Total Social Media Engagements
2,243 Total Blog Post Views

Social Media Examples

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