Situation

Tennessee Tourism received a grant midway through its planning year to specifically target the Atlanta market. They were launching a new summer campaign and wanted a way to use the summer campaign messaging with this specific target market. They wanted something out of the box — a simple influencer campaign wasn’t enough.

We crafted the ultimate road trip meet-up, where we brought Tennessee favorites to Atlanta for a special one-night event. Complete with three Tennessee bands, whiskey and moonshine tastings, local bakers and a BBQ rib master from Memphis, this event was open to 200+ PR, Travel Media, Influencers and bloggers attendees. It was featured on local TV and radio stations— and this was just the kick-off party!

Objectives

Results