Situation
Sun Peaks wanted to increase awareness of its winter activities. They wanted to show off the beauty of the area, the crowd-free ski runs and several festivals happening that winter.
We created a custom content and influencer program that targeted a Pacific Northwest adventure audience and utilized two Instagram Influencers, including the most popular Canadian Instagram influencer, @CalSnape. Through stunning visuals, daily IG stories and short-form videos on Facebook, Sun Peaks saw massive awareness to their exact target market that lasted throughout the winter season.
Objectives
- Mass audience awareness on Instagram and Facebook
- Content to talk about winter activities, lack of crowds and festivals
- Increase destination consideration from target PNW market
Results
- 30 Instagram Photos shared
- Over 500K Engagements- Likes, Comments and Shares
- Over 500K Video Views
- Over 200K Article Views of 3 minutes or longer
