Situation

Sun Peaks wanted to increase awareness of its winter activities. They wanted to show off the beauty of the area, the crowd-free ski runs and several festivals happening that winter.

We created a custom content and influencer program that targeted a Pacific Northwest adventure audience and utilized two Instagram Influencers, including the most popular Canadian Instagram influencer, @CalSnape. Through stunning visuals, daily IG stories and short-form videos on Facebook, Sun Peaks saw massive awareness to their exact target market that lasted throughout the winter season.

Objectives

Results