San Antonio Campaign Highlights

Behind the campaign Striving to uniquely introduce Visit San Antonio to new markets, Travel Mindset's Insta-meet showcased the destination in an entirely new light.

Knowing just how unique the destination is, Visit San Antonio wanted to highlight all that it has to offer for two new markets—Culture-Loving Travelers and Urban Traveling Families. To do this, Travel Mindset brought together family-focused content creators for a multi-dimensional Insta-meet campaign, drawing light on the vibrant and historical city. By harnessing the power of social media, influencers from all over the country invited their followers to join in a vibrant, inclusive experience, showcasing San Antonio like never before.

Platforms

Wrap-Up

90M Total Campaign
Impressions

9.1M Total Reach

$2.9M Earned Media Value

@The_Snazzy_Mom

@longstar.looking.glass

@AllisonWaken

@TheJettsettingFamily

@Vagabond3

@DadLifeOutlet

Campaign Highlights

The campaign Twitter Chat exceeded benchmarks by 38.5M impressions.
Instagram Stories were viewed 310K times, while static posts had over 20K engagements.
Influencers and Travel Mindset shared content on Pinterest over 100 times, providing longer shelf life and social shares long after the Insta-Meet.
With a goal of at least 475 social shares across Facebook, Twitter, Instagram, and Pinterest—the campaign shared 538 posts and 1,596 tweets in the Twitter Chat.

6,678 Blog Post Views

3,134 Total Social Media Posts

297.1K Total Social Media Engagements

Social Media Examples

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