St. George Campaign Highlights

Behind the campaign We Aimed to Promote St. George and Zion as a Year-Round Destination

Located in the southern part of the state near four state parks and two national parks, St. George, Utah, is an adventure destination unlike any other. St. George wanted to showcase not just the larger parks, but also the lesser-known areas available to explore. Through an Instameet and an additional influencer trip to the area, we were able to highlight the area in a variety of ways. All the influencers created Instagram, Facebook and Twitter content, along with blog posts and videos.

Platforms

instagram
instastories
pinterest
youtube
blog

Wrap-Up

85M Total campaign impressions
555K Social media engagements
2.9M Monthly Pinterest views

Campaign Highlights

29K Video views
33 Total campaign blog posts

Social Media Examples

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