St. George Campaign Highlights
Behind the campaign We Aimed to Promote St. George and Zion as a Year-Round Destination
Located in the southern part of the state near four state parks and two national parks, St. George, Utah, is an adventure destination unlike any other. St. George wanted to showcase not just the larger parks, but also the lesser-known areas available to explore. Through an Instameet and an additional influencer trip to the area, we were able to highlight the area in a variety of ways. All the influencers created Instagram, Facebook and Twitter content, along with blog posts and videos.
- The top social media platform for this trip was Instagram, with more than 77K engagements.
- Top areas of interest included Zion National Park (especially The Narrows), Snow Canyon State Park, Sand Hollow State Park, and Gunlock State Park.
- Nearly half of the total campaign engagement was generated by the Springtime Instameet.