Elite Experiences Campaign Highlights
Behind the campaign With the aim of establishing affinity for the AccorHotels Elite Experience loyalty program, Insta-famous Pattie Gonia was brought to the Tony Awards.
Organizing a visit for this high profile Instagrammer to visit Sofitel NYC and attend The Tony Awards, Travel Mindset uniquely showcased the special opportunities available to Elite Experience members across social media. Focusing on the brand's target demographics, we tapped into a distinctive community with an emotional connection to the campaign—attracting widespread attention to the loyalty membership program and offerings.
6.9M Total Campaign Impressions
1.3M Total Reach
$1.1M Earned Media Value
- Sharing pre-trip content established anticipation and curiosity among followers with increased engagement later during the campaign—Instagram Story views were up over 1.5x during the trip.
- With the Tony Awards happening during the same month as World Pride, Pattie Gonia was able to connect her experience with something personal for her audience.
- Reaching over 1M via Instagram content, followers got an up close and personal look at the special and behind-the-scenes moments of this Elite Experience on the platform.
- Pinterest shares from amplifying influencers continue to gain exposure and re-pins as they sit in Pinterest’s search engine.
Social Media Examples
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