Elite Experiences Campaign Highlights

Behind the campaign With the aim of establishing affinity for the AccorHotels Elite Experience loyalty program, Insta-famous Pattie Gonia was brought to the Tony Awards.

Organizing a visit for this high profile Instagrammer to visit Sofitel NYC and attend The Tony Awards, Travel Mindset uniquely showcased the special opportunities available to Elite Experience members across social media. Focusing on the brand's target demographics, we tapped into a distinctive community with an emotional connection to the campaign—attracting widespread attention to the loyalty membership program and offerings.




9.9M Total Campaign Impressions
3.1M Total Reach
$2.6M Earned Media Value

Campaign Highlights

63 Total Social Media Posts
896K+ Total Instagram Story Views
100.8K Total Social Media Engagements

Social Media Examples

More Work You Might Like