Situation

Airbnb was launching "From My Window," an inspirational travel video designed to highlight the unique advantages of becoming an Airbnb host or staying in an Airbnb during travel. They were seeking to position Airbnb as an authentic travel adventure versus a generic hotel stay. With a heavy emphasis on social media (particularly Pinterest) and new content, they were eager to engage with their target audience (travelers 25-45), drive video views, and encourage consumers to share the view from their own windows in an effort to drive brand recognition and loyalty.

Objectives

Results

Travel Mindset created and executed an inspirational, interactive campaign that brought together 16 travel influencers from around the world to create and share 16 original pieces of Airbnb content. The content was designed to encourage video views, consumer engagement and inspirational travel.