Airbnb Campaign Highlights
Behind the campaign We Aimed to Highlight all the Ways Airbnb Offers a Unique Way to See the World
We recruited 15 bloggers and social media influencers to promote Airbnb's inspirational new video and to highlight the unique advantages of staying at an Airbnb or being a host. The "From My Window" video was designed to position Airbnb as an authentic travel adventure versus a generic hotel stay. With a heavy emphasis on social media (particularly Pinterest) and new blog content, Airbnb was eager to engage with its target audience (travelers 25-45), drive video views, and encourage consumers to share the view from their own windows in an effort to drive brand recognition and loyalty.
- The campaign activity on Pinterest had reach of 3M and 10K repins.
- We increased Airbnb's Twitter impressions to 2M per day during the 2-month long campaign.
- We were able to promote Airbnb within inspirational content and connected the brand with travel influencers from around the world