Airbnb was launching "From My Window," an inspirational travel video designed to highlight the unique advantages of becoming an Airbnb host or staying in an Airbnb during travel. They were seeking to position Airbnb as an authentic travel adventure versus a generic hotel stay. With a heavy emphasis on social media (particularly Pinterest) and new content, they were eager to engage with their target audience (travelers 25-45), drive video views, and encourage consumers to share the view from their own windows in an effort to drive brand recognition and loyalty.
- Drive video views of "From my Window"
- Increase social media engagement
- Encourage consumers to actively engage with the campaign by submitting their own “views”
- Position Airbnb as inspirational travel
Travel Mindset created and executed an inspirational, interactive campaign that brought together 16 travel influencers from around the world to create and share 16 original pieces of Airbnb content. The content was designed to encourage video views, consumer engagement and inspirational travel.
- 2M Twitter impressions per day with a total of 120M Impressions for entire campaign
- 500K video views of "From My Window"
- 15M Pinterest impressions with a reach of 3M and 10K repins
- 265K Engagements on Facebook (likes, comments, shares)
- 550K views of Airbnb content on TravelMindset.com during eight-week campaign
- Positioned Airbnb with inspiration content and connected the brand with Travel Influencers from around the world