5 Hour Energy Campaign Highlights
Behind the campaign As a part of the saturated energy drink market, 5 Hour Energy desired to build brand awareness and find a creative way to stand out with the help of Travel Mindset.
To meet brand goals, Travel Mindset crafted the ‘One Perfect Day’ campaign—utilizing the power of our influencers to bring attention to 5 Hour Energy's Power Up Your Summer Sweepstakes. Documenting each of their one perfect days in 1 of 5 featured cities through social and blog posts, these local influencers directed consumers to the 5 Hour Energy Sweepstakes landing page, encouraging their followers to purchase a 5 Hour Energy product and enter for the chance to win their own trip!
- The campaign hit nearly 54M more impressions over our goal.
- Throughout the duration of the campaign, influencers and Travel Mindset shared over 112 posts across social media and 1,110 tweets in the Twitter Chat.
- Each of the influencers utilized a wide variety of social media features from polls and Instagram Story highlights to multi-platform sharing—creating campaign longevity.
- Reaching over 179K through Instagram, audiences got their own taste of the 5 Hour Energy product while experiencing something unique something unique through the eyes of the influencers.
- Justin Walter's (@atwjustin) Instagram Post was featured on Instagram's ‘Discovery Page’.