Let’s get to the nitty gritty, shall we? Here are the top 5 reasons why you need an Influencer Marketing AOR in 2020:

1. Brand Continuity leads to Cost Effectiveness & Revenue Growth:

2.Unparalleled expertise:

3. Full Strategy & Creative approach:

4. Turnkey Service:

5. High-Quality Evergreen Content – that seamlessly integrates with your current marketing and PR efforts:

And 4 Reasons why you need Travel Mindset as your Influencer Marketing Agency of Record:

1. Experience:

From our roots as a travel publisher since 1999, hiring a social & blogging team in 2012, and then bringing on content creator and social media thought leader as our Vice President, we have helped to shape the industry and are the only influencer marketing agency focused exclusively in the travel industry.  That experience allows us to have first-hand access to some of the most influential people in the space, along with the ability and know-how to determine influencers from socialites, from what you should be paying for and what you can get for free, from what will take your business to the next level and what will have you left behind.  After executing on 750+ campaigns…. (need another sentence tying this all together and why our experience should matter and help them)

2. We Stretch Your Dollars by Conceptualizing Custom Campaigns:

There is not a one size fits all approach to Influencer Marketing but it all starts with a compelling idea.  At Travel Mindset, we stay at the forefront of social media trends so that we can strategize campaigns which will capitalize on trends and buzz while seamlessly aligning with your current and future marketing efforts. Digital and Social content is constantly evolving and brands are, too, so we keep clients tuned into the types of content that are going to soak up the likes and shares while leveraging the ideal audiences and strategies for them. From off-line meet-ups and events to IGTV and interactive blog posts, of us, influencer marketing isn’t a IG billboard/commercial. Let’s set up a year long strategy that allows your brand/business to capitalize on influencers throughout so your brand is always top of mind with the right consumers.

3. Personal Relationships & the Travel Mindset Influencer Academy:

Finding the right influencer goes well beyond their follower count and engagement rates. There is an undeniable human component to influencer marketing that make it all work.  We’ve been partnering with influencers and content creators on travel and lifestyle brand campaigns since 2012, and have developed deep/personal relationships with each and every one of them. We know their strengths & weaknesses. We know what resonates with their followers and what will fall flat.  We also know their true rates, turn-around times and ability to exceed specific KPIs to help your business prosper. Finally, our Influencer Academy is a community of content creators leading impactful influencer marketing, creating through a business-focused lens, and further amplifying Travel Mindset’s current and future initiatives—providing clients with a professionalized pool of creators that consistently deliver value and in-the-know expertise.

4. Technology & Reporting:

We use the best in class 3rd party reporting so you have no doubt that you’re partnering with a true influencer, one that hits your exact target market and delivers on content needs. Our reporting is detailed and insightful, getting into the nitty gritty of why something worked or didn’t so we can A/B test and optimize content for the best results and ROI.