Form Follows Function: The Secret to Measuring ROI in Influencer Marketing
In a recent study, 94% of respondents who tried influencer marketing said it’s an effective way for them to reach their audience. However, 78% also said that when it comes to influencer marketing, their top challenge is evaluating ROI.
Our Vice President and Creative Director Jade Broadus believes successful influencer marketing must start with measurable objectives and trackable KPIs. An award-winning travel blogger, Jade has managed more than 700 influencer marketing campaigns since joining the team at Travel Mindset.
In this free guide, Jade explores:
- Influencer marketing versus advertising and PR
- Planning a data-driven influencer marketing strategy
- Three essential steps for a successful campaign