Our VP and Creative Director had the opportunity to join PhocusWire’s A New Age for Social Media, chatting with Jill Menze about all things influencer marketing.
With the curveball that 2020 sent us, we open up about what travel influencers are doing now, including:
- How some are even more influential than before
- Diversity in your influencer marketing
- Measuring an influencer marketing campaign & ROI
- How they can help your marketing beyond an Instagram post
- What to look for in 2021
We packed a lot into 16 minutes, so tune in now before planning your next influencer campaign.